The New South was a semi-weekly newspaper published in Jacksonville in the 1870s. Although it is impossible to know the exact ‘reason’ for its publication, it appears that advertising and promotion of the State of Florida in the years following the Civil War is its chief aim. This was a time when the South greatly needed Northern money to kick start its economy. The University of Florida Digital Collections includes 9 issues ranging from January of 1875 until June of that same year.

A look through these issues provides a snapshot of the business opportunites and availability of land to be had for less that 5 dollars an acre.

This link takes you to a large version of the January 16, 1875 issue, be sure to use the scroll bars to move around on the page. Click through to subsequent pages.